The new DuPont unveiled a new global brand identity and logo that is said to recognize its 200-year heritage while conveying itsfocus on a customer-led innovation strategy and purpose-driven culture.


DowDuPont announced in February 2018 that its specialty products division would carry the DuPont name when it becomes an independent company, which is expected about June 1, 2019 subject to approval of the DowDuPont board of directors and other customary closing conditions.


“Our new branding is one of many steps we are taking in DuPont's transformation and amplifies what we do; help our customers solve complex problems, and turn their best ideas into real-world products and solutions,” said Barbara Pandos, chief communications officer, specialty products division, DowDuPont. “It preserves the legacy shape of the iconic DuPont oval, which for more than a century has provided a seal of quality, performance and trust, but it will no longer be constrained by an elliptical border – signaling a collaborative and open flow of ideas and innovation.”


According to company executives, as a premier innovation company, DuPont discovers and delivers value-added specialized solutions that foster sustainable progress and enrich people's everyday lives. DuPont's new brand purpose—”To empower the world with the essential innovations to thrive”—builds upon a history of discovery and progress, according to the company.